The new Deviceworx digital signage extended Player or xPlayer dramatically improves user engagement. When users come near an xPlayer - display Wallet coupons, launch or install retailer apps or view retailer web pages. Increase foot traffic and purchases through promotions and offers. The xPlayer uses patent-pending technology to provide remote content management and features extended temperature operation with an optional cell data connection for outdoor use without a nearby Internet connection.
Simple and Reliable Digital Signage
xPlayer extends typical Digital Signage technology by supporting Outdoor operating temperatures ranging from -40 to 85 deg Celsius (-40 to 185 deg Fahrenheit). The fanless and solid state xPlayer can drive LED signs, drive thru kiosks or any display running at extreme temperatures without the need for expensive heating or cooling. xPlayer connectivity includes LTE cellular data in addition to traditional Ethernet and Wi-Fi. The LTE connectivity option can dramatically reduce installation costs in locations where Ethernet or Wi-Fi are not readily available.
Perhaps the most significant feature of the xPlayer is a Bluetooth Low Energy (BLE) chip. This chip turns the xPlayer into a beacon transmitter which supports cutting-edge proximity marketing methodologies. Apple iBeacon, open-source AltBeacon and Google Eddystone URL and UID beacon messages can all be transmitted simultaneously from the xPlayer.
Users opt-in to receive promotions by installing the Dworx Notifier background app. A simple "Dworx" search at their App Store or Play Store makes this single step easy. User app start is not required as it will run in the background.
Whenever users come near an xPlayer, the app creates a notification with sound and vibration that is visible on all screens. User notification selection can open a Wallet coupon, open a web page, launch an app or show an app page in the store if uninstalled. The Dworx Notifier can be rebranded as required.
Android Advertising ID (AAID) or Apple ID for Advertising (IDFA) data records are created when notifications are created (users sensed) and whenever notification click-throughs occur supporting user profiling and advanced data analytics.
Retailers can leverage the xPlayer to launch their existing apps whenever users come near their locations. Contextual data (e.g. store number) can be provided to the app upon its launch to better support app functionality.
Marketing research shows that proximity marketing technologies work best when coupled with a Call To Action (CTA) such as “Check your phone for local offers”. The best technique for getting customer attention is to show them a CTA using a digital sign. The xPlayer’s dual support for driving a screen and transmitting beacons to phones ensures the highest rate of return for advertisers.